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Privacy Policy

Effective Date: January 1, 2026 | Last Updated: January 1, 2026 | Next Review: January 1, 2027

1. Introduction

Baseplate Tech Inc. ("Hindsight," "we," "us," or "our"), a Delaware corporation doing business as Hindsight, operates the Hindsight platform — available at usehindsight.com and the application at app.usehindsight.com (collectively, the "Service"), which provides AI-powered win-loss analysis, buyer interviews, and competitive intelligence tools for B2B software companies.

This Privacy Policy describes how we collect, use, store, and share personal information when you interact with us — whether as a customer (the company subscribing to Hindsight), an authorized user of a customer account, or an interview participant (a buyer or evaluator invited to complete a win-loss interview).

By using the Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Customer and Authorized User Information

When a company subscribes to Hindsight, we collect:

  • Account data: company name, billing address, email addresses, and names of authorized users
  • Billing information: processed securely via our payment provider (we do not store full credit card numbers)
  • CRM data: deal records, opportunity data, and contact information that customers connect to Hindsight from systems like Salesforce or HubSpot
  • Usage data: features used, timestamps, session data, and platform interactions
  • Communications: messages sent to us via email or in-app support

2.2 Interview Participant Information

When a buyer or evaluator participates in a Hindsight win-loss interview, we collect:

  • Identity information: name, job title, company, and email address (provided by the customer who initiated the interview)
  • Interview recordings and transcripts: audio and/or text-based recordings of the conversation, including voice data if the participant chooses to speak
  • Responses and feedback provided during the interview
  • Technical data: IP address, browser type, device information, and session metadata

For interview participants: Before each interview, you are shown a disclosure screen explaining that the interview is conducted by an AI interviewer, that the conversation will be recorded and transcribed, and how your data will be used. You must affirmatively consent before the interview begins. You may end the interview at any time.

2.3 Information Collected Automatically

When you visit our website or use the Service, we automatically collect:

  • Log data (IP address, browser type, OS, referring URLs, pages visited, timestamps)
  • Device information (device type, screen resolution, system configuration)
  • Cookies and similar technologies (see Section 8)

3. How We Use Your Information

For Customers and Authorized Users

  • Provide, maintain, and improve the Service
  • Process payments and manage subscriptions
  • Communicate about your account, updates, and support
  • Send product updates and marketing (with consent; you may opt out anytime)
  • Detect and prevent fraud, abuse, or security incidents
  • Comply with legal obligations

For Interview Participants

  • Conduct and record the interview: Your responses are processed by Hindsight's AI to generate structured insights (themes, decision drivers, competitive intelligence) for the customer who initiated the interview.
  • Aggregation: Individual responses are aggregated into themes and patterns. By default, your name is not attached to specific quotes shared with the customer's sales team unless you have consented to attributed quotes.
  • Service improvement: To improve the quality and accuracy of our AI interviewer and analysis.
  • Communications: To contact you about the interview (e.g., scheduling, incentive delivery).

4. AI Processing

Hindsight uses artificial intelligence to:

  • Conduct interviews: Our AI interviewer ("Paige") is a conversational AI agent that asks questions and follows up based on your responses. Paige is clearly identified as an AI at the start of every interview.
  • Analyze responses: AI models process interview transcripts to extract themes, decision drivers, competitor mentions, and sentiment. These are presented to the customer as structured reports.
  • Generate summaries: AI produces summaries for customer dashboards, reports, and alerts.

Model training: We may use de-identified and aggregated data to improve our AI models. We do not use personally identifiable interview data for model training without appropriate consent. Customers may opt out of model training by contacting us at [email protected].

5. How We Share Your Information

We do not sell personal information.

With Customers (for Interview Participants)

Interview responses, transcripts, and AI-generated insights are shared with the Hindsight customer who initiated the interview. This is the core purpose of the Service. Customers control how this information is used within their organization.

With Service Providers

We use third-party providers to operate the Service, including:

  • Cloud hosting and infrastructure (e.g., AWS, Google Cloud)
  • Payment processing (e.g., Stripe)
  • Email delivery (e.g., Resend)
  • Analytics (e.g., PostHog)
  • AI model providers (e.g., Anthropic) for natural language processing
  • Incentive and rewards delivery (e.g., Tremendous)

All service providers are bound by data processing agreements and prohibited from using your data for their own purposes.

For Legal Reasons

We may disclose information if required by law, subpoena, or court order; to protect our rights, property, or safety; or to detect and prevent fraud.

Business Transfers

In the event of a merger, acquisition, or asset sale, personal information may be transferred. We will notify affected parties before their data becomes subject to a different privacy policy.

6. Data Retention

  • Customer account data: Retained for the duration of the subscription and deleted within 90 days of account closure.
  • Interview recordings and transcripts: Retained while the customer's account is active, unless earlier deletion is requested. Customers can configure retention periods in account settings.
  • De-identified and aggregated data: May be retained indefinitely for analytics and model improvement.
  • Website usage data: Retained for up to 90 days for analytics.

7. Your Rights

All Users

Depending on your jurisdiction, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete information
  • Delete your personal information
  • Object to or restrict certain processing
  • Receive your data in a portable format
  • Withdraw consent at any time

To exercise these rights, contact us at [email protected]. We will respond within 30 days.

Interview Participants

In addition, interview participants may:

  • Request deletion of their recording and transcript at any time
  • Request that their responses not be attributed by name
  • Decline to participate or end an interview at any time

California Residents (CCPA/CPRA)

California residents have the right to know what personal information is collected, the right to delete, the right to correct, and the right to opt out of the sale or sharing of personal information. We do not sell personal information. To exercise these rights, contact us at [email protected].

EEA, UK, and Swiss Residents (GDPR)

Our legal bases for processing include: performance of a contract, legitimate interests, consent, and legal obligations. You have the right to lodge a complaint with your local data protection authority. For international transfers, we use standard contractual clauses and other appropriate safeguards.

8. Cookies

We use cookies and similar technologies for:

  • Essential cookies: Required for the Service to function (authentication, sessions)
  • Analytics cookies: Help us understand how the Service is used
  • Marketing cookies: Measure the effectiveness of campaigns

You can control cookies through your browser settings. Disabling essential cookies may affect functionality.

9. Security

We implement industry-standard measures to protect personal information:

  • Encryption in transit (TLS) and at rest
  • Access controls and role-based permissions
  • Regular security assessments
  • SOC 2 compliance [confirm current status]
  • Incident response procedures

No method of transmission or storage is 100% secure. If you become aware of a security incident, contact us at [email protected].

10. Children's Privacy

The Service is not directed to individuals under 18. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this policy from time to time. We will notify you of material changes by posting the updated policy and, where appropriate, by email. Continued use after changes take effect constitutes acceptance.

12. Contact Us

Baseplate Tech Inc. (DBA Hindsight) Email: [email protected] Website: usehindsight.com