Playbooks
Build your GTM playbook from what actually wins deals.
Hindsight turns your deal history into a complete first draft—with evidence behind every claim and suggested updates as new deals unfold.
Who we win with
Why they buy
Discovery
Positioning
Objection handling
Implementation
Let the buyer define the hero workflow.
Have the buyer describe one hero workflow and its business impact in their own words. Build the demo around that workflow.
Evidence
Reached demo
85% with a buyer-defined workflow + business impact (51/60)
45% without (18/40)
+40-point lift in demo progression
Example dataset · 100 enterprise deals entering discovery, Jan–Jun 2026. Demo progression measured within 90 days.
Suggested update for your team to review
Add “Walk me through one workflow you’d change. What would that mean for your business?” to discovery.
Your deal evidence.
Your team’s way to win.
Hindsight’s data pipelines and Deal Reviews bring scattered calls, emails, and CRM records into a current understanding of your deals. The agent researches that evidence and writes the playbook.
Choose the chapters your team needs, or define your own. Get practical guidance on who to target, why buyers choose you, and how to move deals forward.
Who we win with
ICP, buyer roles, and buying signals
Why they buy
Priorities, triggers, and reasons you lose
How deals progress
Milestones, commitments, and risks
Discovery and demos
Questions to ask and workflows to show
Competitive positioning
Differentiators, objections, and proof
Pricing and implementation
Commercial strategy and rollout guidance
See what supports every recommendation.
Follow each claim to its citations. Inspect the agent’s research session to see which deals it analyzed and how it reached its conclusions.
Your team can challenge the guidance, check the underlying evidence, and make an informed call before publishing.
Playbook research session
ExampleReviewed deal evidence
Discovery calls, buyer emails, and Deal Reviews for enterprise evaluations.
Compared demo progression
Deals where buyers described their workflow and business impact vs. those where they didn’t.
Drafted guidance with citations
Have the buyer describe one hero workflow and its business impact in their own words.
Suggested update · Discovery
Proposed text change
Ask the buyer what they want to see in the demo.
Have the buyer describe one hero workflow and its business impact in their own words. Build the demo around that workflow.
Keep the learning current.
Keep your team in control.
As new deal evidence comes in, agents suggest text updates to your playbook. Your team accepts or declines each change.
Review the evidence, publish the guidance you trust, and track what changed with version history.
Put the playbook to work.
Connect your playbook to Hindsight Plays for guidance tailored to live deals. Plays automatically reference the latest published version.
Export as Markdown or connect through MCP to bring the same guidance into your existing GTM workflows and agents.
Explore Plays
Winnable: Northstar Health $180K
Demo is tomorrow. The buyer’s priority is consolidating reporting across locations.
Play: Open with their multi-site reporting workflow. Ask them to confirm the business impact before showing the solution.
Latest published guidance + current deal context
A few practical questions.
Does Hindsight write the whole playbook?
Yes. The agent generates complete first drafts from your deal evidence. You choose the chapters, review the research, and edit the guidance before publishing.
Can we use an existing playbook?
You can import it as a data source. Hindsight researches and generates its own draft rather than copying the existing playbook as is, giving you a separate view grounded in your deal evidence.
Do updates go live automatically?
Agents propose text changes for your team to accept or decline. Plays reference the latest published version automatically.
Can we use it outside Hindsight?
Yes. Export the playbook as Markdown or connect through MCP to use published guidance in your existing workflows and agents.
Make your next playbook a product of your deals.
See how Hindsight turns deal evidence into guidance your team can trust and use.
See Playbooks in action