Trusted By
There’s a smarter way to understand why you win and lose.
Hindsight gives your team a complete GTM intelligence stack in one platform. Run win/loss interviews, track competitor shifts, uncover product gaps, and turn every closed deal into a strategic advantage.
Win/Loss Insights
Go beyond anecdotal rep notes and discover repeatable themes in your closed-won and closed-lost deals. Segment insights by persona, segment, competitor, and product line — all tied back to revenue impact.
Competitor Monitoring
Track competitor mentions across sales calls, interviews, Slack, and public sources like Reddit, LinkedIn, or pricing pages. Be the first to know when a competitor becomes a threat — and why.
Win/Loss Interviews
Get a consistent, multi-angle view into what’s working, what’s not, and where to take action with AI-powered interviews. Get your sales team's feedback, and when available, feedback from buyers.
Competitive Enablement
Automatically update battlecards, objection handling, and differentiation content based on real buyer feedback. Serve enablement directly into Slack, Notion, or your sales tools — no more stale assets.
Backed by Data, Not Gut Feel
Hindsight shows why you win or lose with actionable insights by segment, competitor, and deal.
10,000
Deals Analyzed Per Month
500+
250,000
Competitor Mentions Tracked
$85m
How the Best Win with Hindsight
PurpleLab unlocked win/loss patterns that led to stronger product alignment and faster revenue growth.
$7M+
in pipeline losses surfaced due to one overlooked product gap
30+
AI-powered post-deal interviews run automatically each month
Say Goodbye to Expensive Point Solutions
Consolidate your post-deal insights with a single platform that replaces point solutions and DIY analytics — for a fraction of the cost.
Loved By GTM Leaders
See how clear data and strategic insights help GTM leaders stay ahead
Integrations That Fit Your GTM Stack
Get win/loss interviews into Slack, pull competitor mentions from Gong, sync data from Salesforce, and automate workflows via Zapier





