You’re Losing Deals
(and Don’t Know Why).

You’re Losing Deals
(and Don’t Know Why).

Hindsight analyzes every deal to identify exactly why you win or lose, and what you can do about it.

Hindsight analyzes every deal to identify exactly why you win or lose, and what you can do about it.

Hindsight analyzes every deal to identify exactly why you win or lose, and what you can do about it.

Trusted By

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Loved By GTM Leaders

See how clear data and strategic insights help GTM leaders stay ahead

Bad Win-Loss Data? There's a smarter way.

Hindsight's AI helps you review every call, deal, email, and interview to identify what's impacting growth and win rate. Take a targeted, data-driven approach to increasing winning more deals without relying on anecdotes, biased CRM data, and stale or incomplete data.

Win-Loss Insights

Go beyond anecdotal rep notes and discover repeatable themes in your closed-won and closed-lost deals. Segment insights by persona, segment, competitor, and product line — all tied back to revenue impact.

Competitive Insights

Track competitive market trends across your sales calls, interviews, and Slack. Be the first to know when a competitor becomes a threat — and the top reasons you're winning or losing.

Win-Loss Interviews

Use AI-guided interviews to collect actionable feedback from your sales team and prospects when deal insights are still fresh. Replace unhelpful select menus and notes with in-depth feedback at scale.

Insights and Enablement

Win-Loss, Competitive, and Product dashboards identify key trends for decision makers, fast. Chat with that data to instantly answer questions and create insight-driven collateral and coaching.

Backed by Data, Not Gut Feel

Hindsight shows why you win or lose with actionable insights by segment, competitor, and deal.

10,000

Deals Analyzed Per Month

500+

Interviews Scheduled and Completed

Interviews Completed

Interviews Completed

250,000

Competitor Mentions Tracked

$85m

Product Gaps and Opportunities Identified

Product Gaps Identified

Product Gaps Identified

How the Best Win with Hindsight

PurpleLab unlocked win/loss patterns that led to stronger product alignment and faster revenue growth.

$7M+
in pipeline losses surfaced due to one overlooked product gap

30+
AI-powered post-deal interviews run automatically each month


Say Goodbye to Expensive Point Solutions

Consolidate your post-deal insights with a single platform that replaces point solutions and DIY analytics — for a fraction of the cost.

Integrations That Fit Your GTM Stack

Get win/loss interviews into Slack, pull competitor mentions from Gong, sync data from Salesforce, and automate workflows via Zapier