Introducing Deal Scoring: Hindsight July Release

Introducing Deal Scoring: Hindsight July Release

Introducing Deal Scoring: Hindsight July Release

Jul 14, 2025

Written by

Ani Gottiparthy

July's midpoint release is all about giving you better insights into why you win and lose deals.

Before Hindsight

Now with Hindsight

Dig through call transcripts and CRM notes manually

Get AI-generated summaries and deal takeaways instantly

Make assumptions about why deals are lost

See structured scores across Product Fit, Execution, Price, and more

React to anecdotal rep feedback

Spot patterns and trends across any time period

Share learnings in scattered docs and Slack threads

Export tagged quotes and insights directly into reports or slides

Skip Deal Reviews because of limited resources

Analyze every deal with an unbiased, thorough AI assistant

What’s New Today

Deal Scores

Our AI now scores each deal across five critical dimensions: Product Fit, Sales Execution, Relationship Strength, Price Sensitivity, and Competitive Intensity. These 1 to 5 scores are generated from your unstructured data, helping you measure and track deal quality over time.

Deal Metrics combine qualitative and quantitative insights in a way that help inspire and align your team's strategy.

Deal Briefs

Every deal now comes with a clean summary and clear takeaways. Perfect for sales reviews, product feedback, and executive visibility. Create a Single-Source-of-Truth that influences how your business learns from prospects and customers.

Deal Metrics and Deal Briefs are accompanied by a rehaul of the Deal Overview page. For existing users, re-sync and re-analyze a deal see briefs and scores.

Period-over-Period Analytics

You can now compare performance across any two time periods. Quickly see if your deals this quarter show better fit, stronger execution, or less price pressure than last.



Workflow and Usability Improvements

  • Triage & Verify Workflow V1 to help teams review and refine AI outputs

  • Export Quotes by CSV for fast sharing

  • More Powerful Filters to isolate key segments when analyzing competitors

  • Improved Accuracy in quote tagging and decision driver detection

Coming Soon

These upgrades are just the beginning. Our end of the month release will include:

  • Push to CRM: Sync insights back to Salesforce or HubSpot

  • Complete Report Engine Rewrite: Flexible, fast, and built for cross-team reporting

  • Custom Metrics: Define and track what matters most to your business

If you'd like Beta access to these features, reach out in your Slack Connect channel!

A Smarter Way to Learn from Your Deals

This release is part of a larger shift: helping teams deeply understand their pipeline and take focused action.
Hindsight helps:

  • Sales teams improve execution with targeted coaching

  • Product teams identify common blockers or unmet needs

  • Marketing teams refine messaging based on real objections and decision drivers

If your GTM team is still guessing why deals are won or lost, now’s the time to change that.

Learn faster,
win more deals

Improve your product roadmap, sales processes, and competitive positioning with competitive insights

Learn faster,
win more deals

Improve your product roadmap, sales processes, and competitive positioning with competitive insights

Learn faster,
win more deals

Improve your product roadmap, sales processes, and competitive positioning with competitive insights

Learn faster,
win more deals

Improve your product roadmap, sales processes, and competitive positioning with competitive insights