Why Hindsight
From competitive signals to enablement and strategy
Workflows
Competitor launch impact analysis
Trigger
When monitoring detects a major competitor update or launch.
Recipe
Summarize the change, then segment deals where the competitor is mentioned. Compare outcomes and objections before vs after the change.
Outputs
Launch summary, impact chart, win-rate shift by segment, top objections, supporting deal examples.
Competitor win-rate shift alert
Trigger
When losses to a competitor increase week-over-week.
Recipe
Compare current period vs prior period for competitor mentions and outcomes. Summarize what changed and why.
Outputs
Alert summary, top objections, common competitor claims, example snippets.
Objection and rebuttal refresh
Trigger
Weekly
Recipe
Find the most common objections tied to competitive losses. Generate updated rebuttals and proof points grounded in won-deal language.
Outputs
Updated objection handling, proof points, “what to say” talk tracks, supporting examples
Competitive messaging drift report
Trigger
Monthly
Recipe
Compare competitor positioning from monitored sources against what buyers repeat in deals. Flag mismatches and emerging narratives.
Outputs
Narrative drift summary, top claims, “buyer language” examples, recommended messaging updates.
Sales-ready competitive brief
Trigger
Before a high-stakes competitive cycle or on-demand.
Recipe
Pull recent wins and losses against Competitor X. Summarize the decision drivers and “how we win” guidance.
Outputs
One-page brief, win themes, loss themes, landmines, recommended talk track.
Tye Davis
Sr. PMM - Compete @ LaunchDarkly
"We win deals because of Hindsight - it helps our reps compete with confidence. "
12% increase in competitive win rate
*Insights are grounded in monitored sources and deal evidence, with traceable references.
How it Works
Surfaces
Competitive alerts in Slack
Notify CI, PMM, and enablement when something changes and what it means.
Battlecards and enablement assets
Keep competitive guidance current with drafts and updates grounded in evidence.
Leadership-ready competitive briefs
Share what changed, why it matters, and what to do next, backed by deal examples.
