Why Hindsight
From deal evidence to messaging updates
Workflows
Messaging that correlates with wins
Trigger
Weekly, every Monday morning.
Recipe
Segment deals by persona and stage. Identify which talk tracks and themes appear most in won deals versus lost.
Outputs
Trend summary, top themes, supporting deal examples, chart of win-rate by theme.
Competitor win-rate shift alert
Trigger
When losses to a competitor increase week-over-week.
Recipe
Compare current period vs prior period for competitor mentions and outcomes. Summarize what changed and why.
Outputs
Alert summary, top objections, common competitor claims, example snippets.
Objection spike brief for Product
Trigger
When a specific objection crosses a threshold in a segment.
Recipe
Correlate objection frequency with win rate. Pull the most representative examples and quantify impact.
Outputs
Correlate objection frequency with win rate. Pull the most representative examples and quantify impact.
Battlecard refresh draft
Trigger
Monthly, or when competitor messaging changes are detected.
Recipe
Summarize what buyers are hearing and repeating about Competitor X. Recommend updates to positioning and rebuttals.
Outputs
Proposed battlecard edits, updated objection responses, new talk track suggestions.
Toby LaForest
Sr. Dir. PMM - Ironclad
"Hindsight helps us see what's happening in the market with clarity - and translate that into messaging and coaching for our reps. "
*Every insight is linked back to deal sources so PMMs can verify before acting.
How it Works
Surfaces
Battlecards and competitive assets
Keep positioning and objection handling current, with evidence-backed edits and drafts.
Slack answers for reps
Give sales fast, consistent competitive answers without opening a doc.
Win-loss reporting leadership trusts
Share trends, drivers, and recommendations with traceable deal evidence.
